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Industry Educational Session - Structured innovation: Overcoming challenges in transport research and innovation through strategic collaboration - Sponsored by PNO Group

Tracks
Industry Sessions & Demos
Monday, April 15, 2024
3:15 PM - 3:45 PM
The Exhibition Stage

Details

Imagine a world where advancements in transport research seamlessly translate into real-world solutions that revolutionize our daily lives. However, the road to innovation is often riddled with challenges. Here, we explore how industry leaders ABB Marine & Ports, Procter & Gamble and Swarco are overcoming these hurdles by harnessing the power of structured innovation and a collaborative approach. This session delves into the complexities of today's transport innovation, like navigating the European public funding system. We'll showcase how structured innovation planning empowers you to create feasible solutions with strategic funding plans. By analyzing market trends and conducting feasibility studies, we can ensure research projects align with real-world needs and have strong chances of success. Collaboration is the key that unlocks the full potential of research and innovation. We'll discuss how strong partnerships between industry, academia, and consultancies foster knowledge sharing, expertise exchange, and resource optimization. This collaborative approach leads to efficient project development and ultimately, successful implementation of groundbreaking transport solutions. Join us for this engaging session as we dive deeper into this exciting topic. Gain invaluable industry insights on putting structured innovation into practice and discover how it can propel your organization to the forefront of transport research advancements.

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